01
Frade Advisory
Commercial strategy, sales, positioning, partnerships and introductions for businesses that need momentum.
Advisory & consulting →FOUNDER · ADVISOR · COMMERCIAL STRATEGIST · WRITER
I turn
complexity
into opportunity.
I build businesses, open doors and help people turn ideas, relationships and market insight into commercial outcomes.
Don't be scared. Be A Frade.
WHAT I DO
Four worlds.
One common thread.
Pattern recognition, relationships, commercial instinct and turning thinking into action.
02
INVARIX
Co-Founder & CCO. Building a capital-intelligence layer that helps firms manage cleared-market capital proactively.
Visit invarix.io ↗03
Be A Frade
Practical thinking about sales, resilience, confidence and creating opportunity — shaped by three decades of experience.
Courses & speaking →04
Writing
OFIFOTO and other writing about grief, identity, fatherhood, rebuilding, ambition and what we learn along the way.
Read the story →ABOUT JOHN
Banker turned
builder.
I spent more than 25 years in global financial markets, including over two decades at Citi, building businesses, teams and relationships across capital markets.
Today I work differently. I advise companies, build businesses, write, teach and connect people who should probably already know each other.
The common thread is curiosity: understanding people, spotting patterns and turning ideas into action.
25+YEARS IN MARKETS
1RULE: CREATE VALUE
∞CURIOSITY
CURRENTLY BUILDING
Ideas worth putting into the world.
INVARIX ↗
Capital intelligence for cleared markets.
FINTECH · CO-FOUNDER & CCOOFIFOTO
A book about grief, identity, fatherhood and rebuilding life.
WRITING · IN PROGRESSBE A FRADE
Sales, resilience and practical personal development.
COURSES · CONTENT · SPEAKINGFRADEMARK
A future community around people, ideas and opportunity.
COMMUNITY · IN DEVELOPMENTLET'S TALK
Ideas are better
in conversation.
Whether it's a new opportunity, a challenge you're facing or just a good conversation — I'm always open to it.